International Data Group (IDG) Appoints Michelle Boockoff-Bajdek as Chief Marketing Officer

Key appointment to accelerate growth strategy and enhance go-to-market capabilities

NEEDHAM, Mass.–(BUSINESS WIRE)–#CMO–International Data Group (IDG), the leading market intelligence and data company, announced today the appointment of seasoned marketing executive Michelle Boockoff-Bajdek as Chief Marketing Officer (CMO). Boockoff-Bajdek will join the IDG Executive Leadership Team, reporting directly to Genevieve Juillard, Chief Executive Officer of IDG.

Boockoff-Bajdek joins IDG from Skillsoft, where she built and led a global marketing team responsible for driving brand awareness, customer preference, and company growth. Her extensive industry experience will help to position IDG at the forefront of enabling IT buyers and vendors to make critical technology decisions. As CMO, Boockoff-Bajdek will oversee the company’s global marketing strategy with a focus on delivering exceptional customer experiences and driving growth by leveraging the power of the IDC and Foundry brands.

“We’re thrilled to welcome Michelle to this newly created role. Her leadership as a brand evangelist, customer advocate, and go-to-market expert will be fundamental to IDG’s growth,” said Genevieve Juillard. “Her experience leading global marketing functions for iconic technology brands gives her a deep understanding of our customers’ needs.”

Prior to Skillsoft, Boockoff-Bajdek served as the CMO of IBM Watson and led global business marketing for The Weather Company, an IBM Business, helping companies make better decisions in the face of weather challenges.

“I am excited to be joining IDG at such a pivotal time. Having long admired the company and been a customer myself, I truly understand the significant impact IDG has had on technology decision making. I believe there is no company better positioned to guide organizations through the rapidly evolving tech landscape, particularly in the era of generative AI,” said Boockoff-Bajdek.

Boockoff-Bajdek is a Marketing Academy Fellowship alumna, a founding member of CMO Huddles, and holds a master’s degree from Simmons University.

About International Data Group

International Data Group, Inc. (IDG) is the world’s leading and most trusted market intelligence and data company, with operations in more than 50 countries. Every day, technology decisions are made using the essential intelligence delivered by our two business units, International Data Corporation (IDC) and Foundry. Through the global influence of IDC’s analyst-backed research and proprietary data, the ubiquitous reach of our Foundry editorial brands, and the most sought-after events for the technology market, IDG has been at the forefront of technology evolution for 60 years. To learn more about IDG, please visit


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Julia Halewicz