Saifr Expands AI-Powered Offerings for Regulatory Compliance

Saifr’s enhanced risk detection capabilities help marketing and compliance teams comply with complex regulations

BOSTON–(BUSINESS WIRE)–Saifr®, a compliance solutions provider that uses artificial intelligence (AI) to help financial services firms mitigate regulatory risks, today announced expanded AI capabilities that help firms develop compliant, marketing-optimized content more efficiently.

Saifr’s new, AI-enabled compliance analytics can now detect comparison, ranking, and rating claims; performance claims made about investment options; testimonials; and references to tax-free or tax-exempt income. Additionally, expanded AI models for marketing optimization can determine grade-level readability.

These features join Saifr’s existing suite of marketing compliance capabilities that flag promissory, misleading, exaggerated, unwarranted, or not fair and balanced text; detect non-compliant images; explain the risk of flagged content; suggest more compliant alternate phrasing; and recommend disclosures. Saifr offers multiple ways to access its AI: SaifrReview® (a collaborative enterprise workflow solution), SaifrScan® (software add-ins), and APIs.

“These offerings are designed to help financial institutions more easily comply with regulations—including FINRA 2210, SEC 482, SEC Modernized Marketing Rule, and similar rules—and effectively market to their target audiences,” said Vall Herard, CEO of Saifr. “With the help of AI, Saifr enables compliance and marketing teams to more accurately mitigate risk while developing marketing-optimized, compliant content up to 10x faster.”

Recently, Saifr won Most Innovative AI in Regulatory Compliance Initiative in A-Team Group’s Innovation Awards 2024, Best Use of NLP in The AI Journal’s Global Excellence Awards, and Best AI Solution for Regulatory Compliance in A-Team Group’s RegTech Insight Awards USA 2023. Saifr is also included on FinTech Global’s 2024 RegTech 100 list and 2023 AI FinTech 100 list.

About Saifr

Saifr, a RegTech incubated in Fidelity Labs, uses advanced artificial intelligence (AI) to simplify the complex landscape for regulatory compliance in the financial services industry. Drawing from a vast repository of expert-validated, industry-specific data, Saifr’s AI is uniquely able to help detect and correct compliance risks. Our deep-learning AI models help streamline content creation, approval, and filing processes while simultaneously mitigating regulatory, reputational, and brand risks. Our solutions save time, reduce costs, and improve accuracy, allowing professionals to navigate the regulatory intricacies more easily and confidently. In February 2024, Saifr acquired GOST from Giant Oak, an AI-powered adverse media screening and sanctions monitoring tool that helps firms identify risks across their business.

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About Fidelity Labs

Fidelity Labs is Fidelity Investments’ in-house software business incubator. Founded in 2005, Fidelity Labs has played a critical role in driving growth and innovation for the firm. The Fidelity Labs organization has a portfolio of internal capabilities and commercial businesses, and is actively exploring concepts for future Fidelity businesses to enter new markets and better serve our customers. Learn more at



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