Messagepoint Healthcare Touchpoint Exchange Wins 2024 BIG Innovation Award

Purpose-built SaaS solution reduces cost and complexity of preparing Medicare Advantage Organizations’ member communications

TORONTO–(BUSINESS WIRE)–Messagepoint announced it has been named a winner in the 2024 BIG Innovation Awards presented by the Business Intelligence Group in the Software category for its Healthcare Touchpoint Exchange, a purpose-built SaaS solution that enables Medicare Advantage Organizations (MAOs) to dramatically reduce the workload, timelines and costs associated with health plan communications and materials preparation.

“For too long, Medicare Advantage Organizations have relied on old school services and technologies to manage their member communications, bearing risks, exorbitant cost and labor burdens in the process,” said Sohail Malik, vice president, Healthcare Solutions at Messagepoint. “We are pleased that Messagepoint’s Healthcare Touchpoint Exchange has won a BIG Innovation Award for providing critical innovation that enables MAOs to achieve accuracy and compliance, efficiency and economies of scale across all member communications.”

Messagepoint’s Healthcare Touchpoint Exchange is a game-changing solution designed to support MAOs in preparing plan communications and materials for the Annual Enrollment Period (AEP). These materials are regulated by the Centers for Medicare and Medicaid Services (CMS) and health plans must meet stringent requirements under tight deadlines to ensure compliance. The Messagepoint platform provides a unique approach that substantially reduces the cost of preparing CMS compliance documents, including Annual Notice of Change (ANOC), Evidence of Coverage (EOC) and Summary of Benefits (SB), as well as servicing communications, pre- and post-enrollment materials and other sales and marketing materials and documents by:

Enabling business users to control the end-to-end document change process without having to rely on IT or third-party vendors

Providing pre-built model touchpoints that incorporate the latest CMS changes, eliminating over 60% of the work effort in building the documents

Dynamically generating plan documents from these touchpoints using the bid-submission data from the Plan Benefit Package (PBP), ensuring accuracy and compliance and providing a single source of truth

Leveraging a hyper-efficient modular content model which enables common content, such as benefit information or late memo updates, to be changed in one place and automatically updated across plans instantly

Supporting parallel translation of approved English content into Spanish, so the Spanish plan documents can be dynamically generated as soon as English documents are finalized

Providing unprecedented visibility, workflow and control over the quality assurance process through flexible management of tasks, resources, versions and changes, all with a complete audit trail

Automatically generating large print and 508 compliant PDFs across multiple languages

Messagepoint recently updated its solution to support the ingestion of the PBP’s new JSON files directly into the platform, ensuring plan documents and materials are perfectly aligned with the benefit information submitted to CMS.

“Innovation is driving our society,” said Maria Jimenez, chief nominations officer of the Business Intelligence Group. “We are thrilled to be honoring Messagepoint as they are leading by example and improving the lives of so many.”

Organizations from across the globe submitted their recent innovations for consideration in the BIG Innovation Awards. Nominations were then judged by a select group of business leaders and executives who volunteer their time and expertise to score submissions.

About Messagepoint

Messagepoint is a leading provider of customer communications management software. Only Messagepoint harnesses AI-powered Content Intelligence to automate and simplify the process of migrating, optimizing, authoring and managing complex customer communications for non-technical (business) users. Customers rely on its award-winning platform to consistently deliver exceptional, highly personalized customer communications across all platforms and channels. For more information, visit

About Business Intelligence Group

The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, these programs are judged by business executives having experience and knowledge. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.


Joe Garber

Sterling Kilgore