MEDIA ADVISORY: The Next-Generation Commercial Model – Questions You Should Be Asking

WALTHAM, Mass.–(BUSINESS WIRE)–Trinity Life Sciences:

WHAT: Webinar Targeted to Life Sciences Executives

WHEN: October 11, 2022, 1:00 PM ET

TOPIC: The Next-Generation Commercial Model – Questions You Should Be Asking

Trinity Life Sciences, a global leader in life sciences solutions, today announced it will hold a webinar for executives in the life sciences industry entitled The Next-Generation Commercial Model – Questions You Should Be Asking.

Dramatic shifts in scientific innovation in the life sciences industry have been further accelerated by the COVID-19 pandemic. Despite these shifts, Trinity Life Sciences found that the commercial models employed by companies that launched new products recently were still largely based on traditional sales and marketing approaches.

In reaction to these findings, our experts published a paper entitled Empowering the Next-Generation Launch Model that explored ways in which industry players could elevate and evolve their commercialization approaches to keep pace with the accelerated growth in innovation. In the October 11th webinar, the Trinity team will review key findings in the paper and share lessons learned and actionable strategies based on discussions they have had with dozens of clients.

Presenters will include:

Krista Perry, Partner and Head of Launch Excellence at Trinity Life Sciences

Susheel Sukhtankar, Partner and Head of Commercial Analytics

Curt Staab, Senior Vice President, Emerging Life Sciences Network at TGaS Advisors, a Division of Trinity Life Sciences

Insights from this webinar will surprise you.

“Whether you are an emerging, mid-tier or large-tier company preparing for launch, now is the time to challenge conventional thinking,” said Ms. Perry.

Members of the media can contact Elizabeth Marshall directly for access to the paper or an invite to the webinar.

About Trinity Life Sciences

Trinity Life Sciences is a trusted strategic commercialization partner, providing evidence-based solutions for the life sciences. With 25 years of experience, Trinity is committed to revolutionizing the commercial model by providing exceptional levels of service, powerful tools and data-driven insights. Trinity’s range of products and solutions includes industry-leading benchmarking solutions, powered by TGaS Advisors. To learn more about how Trinity is elevating life sciences and driving evidence to action, visit


Elizabeth Marshall

Trinity Life Sciences