Matter’s Precision Team Announces Over 25% Growth in Revenue and Staff through 2021

Agency’s Dedicated Team for Brands with Highly Focused PR Goals Rides Powerful Momentum into 2022, Supporting New and Expanded Client Programs

BOSTON–(BUSINESS WIRE)–Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — announces over 25% revenue and staff growth for its Precision team in 2021.

Precision combines full access to Matter’s myriad agency resources with neatly defined scopes of work that support growing brands’ most important business drivers. The team has spent the year supporting a number of new and legacy clients with critical developments including major product launches and initial public offerings (IPOs) as they emerge from the COVID-19-driven challenges of 2020.

“Precision was established as a dedicated resource for the same kinds of businesses that gave Matter its start in 2003 – those with targeted PR goals,” said Vanessa Taylor, General Manager of Precision. “In the near-decade that’s followed, we’ve developed deep expertise with brands across B2B tech, professional services, architecture, engineering and construction (AEC), consumer markets and beyond. We’re proud of how we’ve leveraged our experience of elevating brands through laser-focused PR programs to help amplify their major 2021 accomplishments and strengthen their industry footholds. We can’t wait to continue these paths in 2022.”

Client partners that worked with Precision on large initiatives this year include:

Commaris, an unmanned aerial vehicles (UAVs) provider for commercial operations, which launched both its new brand and flagship product, the SEEKER – an innovative, electric, fixed-wing/VTOL hybrid aircraft designed explicitly for autonomous commercial aerial applications.

DxO, the internationally renowned photo editing software provider, which announced new products PureRAW, PhotoLab 5 and FilmPack 6 – a powerful suite of photo editing software harnessing AI and other technologies to promote creativity and efficiency for photographers at any level.

Evenflo, a leading innovator of infant and children’s products headquartered in Canton, MA, which launched the Evenflo® Gold Revolve360™ Rotational All-in-One Car Seat, the first 3-in-1 car seat developed by an American brand that turns a full 360 degrees.

FarEye, an intelligent delivery management platform, which announced a $100 million Series E funding round led by TCV and Dragoneer Investment Group that will enable the company to accelerate the development of Amazon Prime-like delivery experiences and redefine how products are delivered globally.

Sleep Cycle, Swedish developer of the world’s most popular sleep tracking application, which announced its IPO in Sweden and launched its first celebrity sleep story with actor Alexander Skarsgård.

WS Game Company, which is engaging its first-ever proactive media relations program to position the company as the preferred custom and premium board game provider to B2B audiences, as well as bring further awareness of its products to general consumers.

To learn more about Precision’s targeted PR programs, visit our Precision page and reach out today.

With 225+ professionals across offices in Boston and Newburyport, MA, Providence, RI, Pittsburgh, PA, Boulder, CO, and Portland, OR, Matter is one of the fastest-growing PR, creative services, digital marketing and strategy firms in the country. Recently named to Forbes List of America’s Best PR Agencies for 2021, Matter has won 14 “Agency of the Year” accolades and has been consistently recognized as a top place to work.

About Matter Communications

Matter is a Brand Elevation Agency unifying PR, creative services, digital marketing and strategy into content-rich communications campaigns that inspire action and build value. Founded in 2003, with offices across North America, Matter works with the world’s most innovative companies across healthcare, high-technology, consumer technology, professional services and consumer markets. For more information, visit https://www.matternow.com.

Contacts

Matter

Greg Amaral

401-330-2800

gamaral@matternow.com
www.matternow.com