Investors Grow Comfortably Numb to Market Volatility, Haven’t Reset Risk and Return Expectations, Finds Natixis Investment Managers Survey

Canadian investors are still expecting double-digit investment returns – 63% higher than what advisors think is realistic despite macroeconomic headwinds. Nearly four in ten say volatility has been so high they can’t worry about it anymore.

Only 2% understand how rising rates affect bond investments. 62% want professional advice on bond investing.

75% say their biggest financial fear is higher everyday costs; 63% are saving less because of it; more than half say inflation has significantly hurt their ability to save for retirement.

More than half wrongly assume that index funds will help minimize investment losses.

BOSTON–(BUSINESS WIRE)–Canadians remain blithely bullish on the markets and have high investment return expectations almost as if 2022 never happened, finds the 2023 Natixis Investment Managers Survey of Individual Investors, published today. While 85% of respondents say last year was a wake-up call, reminding them that the stock market can go down, investors still expect average annual returns of 10.6% above inflation over the long term, or about 15% given the current inflation rate. However, the findings suggest that shifting economic and market drivers could trigger investors’ worst fears and shed light on critical gaps in their investment knowledge particularly about rates, risk, and the pros and cons of passive investing.

“Fear and flawed assumptions are a combustible combination that can lead to irrational behavior and costly mistakes,” said Dave Goodsell, Head of the Natixis Center for Investor Insights. “In the decade between 2012 and 2021, even the least experienced investors looked smart in a market that delivered high returns with low risk and relatively little effort. The economic landscape has gone from low inflation, low rates, and low dispersion to higher inflation, higher rates, and higher dispersions. The market promises slower growth and greater risk, but investors have not meaningfully adjusted their return assumptions or reassessed where real risks lie.”

Key findings include:

Canadians’ biggest financial fear is not keeping up with rising costs, a threat the Bank of Canada is still working to get under control: 75% of respondents say their biggest financial fear is higher everyday costs, and 63% say their top investment concern is the impact of inflation on their savings and investments. While 73% recognize the need to save more money, and 45% see the need to invest more to make up for what inflation is eating away, just 20% are saving more. In fact, 63% say they are saving less because of higher everyday expenses, and 56% say inflation has significantly hurt their ability to save for retirement.

Investors are worried about interest rates, but most don’t know why: Rising interest rates – arguably one of the biggest shifts in the investment landscape in 15 years – is one of the top investment concerns for a little more than one in four investors (26%). Rate hikes led 23% of investors to add bonds to their portfolios this year, and 25% plan to invest more next year. Yet while 47% of investors claim to understand what happens to bonds when rates rise, when asked, only 2% of respondents correctly answered that present bond values typically go down while future income potential goes up. In fact, the largest number of investors (51%) simply answered “I don’t know.”

Gut check needed on risk and volatility: Just 11% of investors define risk as failing to meet their financial goals. By comparison, financial advisors in Canada are three and a half times more likely to define risk this way.0F1 Investors are more inclined to view risk without that all-important context, and instead see it primarily as exposure to market volatility (31%), loss of assets (28%); or underperforming market benchmarks (14%). Nearly four in ten (38%) say that market volatility is one of their top investment concerns, yet an equal percentage (38%) say volatility has been so high they just don’t worry about it anymore.

Confirmation bias for passive investments: 53% of respondents wrongly assume that index funds are inherently less risky than other investments; 58% believe index funds will help minimize losses; and 56% look at the broad exposure these funds provide and assume index funds give them access to the best opportunities in the market, not realizing the extent of their exposure to the worst, potentially most rate-sensitive opportunities in the market at the same time.

“A decade of low rates with little volatility helped fuel the longest bull market in history, a period of highly correlated returns that was ideal for passively managed index funds,” added Goodsell. “The basic value proposition of index funds – to deliver returns comparable to broad market indices, like the S&/TSX, for a lower fee than actively managed funds – has since morphed into a logic-defying belief that index funds have superpowers that simply don’t exist.”

Past performance is no guarantee of future results; More investors seek professional help

The survey findings suggest that after more than a decade of outsized returns, Canadian investors have been conditioned to expect consistently high returns, despite last year’s losses and slower growth so far this year. Their long-term return expectations remain high – 63% higher than what financial advisors in Canada think is realistic (6.5%). Just 38% of Canadian investors say they are comfortable taking investment risks to get ahead, down from 44% in 2021 and far fewer than U.S. investors (52%). At the same time, 36% of U.S. investors compared to 17% of Canadian investors admit that they take on more risk than they know they should to get better returns.

Investors do seem to recognize that they need help, and seek professional advice that goes beyond investing. The survey found:

66% of investors say that trying to navigate inflation has highlighted the importance of having professional financial advice.

The three top advisory services they are most interested in are retirement income/planning (59%), overall financial planning (41%), and tax-efficient investing strategies (41%). One in three (30%) do not understand how taxes affect their investments.

62% specifically want more information from their advisor about bond investments. Just 28% of Canadian investors have bond holdings in their portfolios, compared to 52% in the U.S. Most (67%) have more confidence in the performance of the stock market than in Canada’s highly rate-sensitive bond market this year. They may not understand bonds, but they do have critical questions for their advisors, including: What are the tax implications of bond investments (42%); Are some bonds riskier than others (39%), How do different types of bonds work (37%).

Unadvised millennials are 2.5 times more likely than unadvised baby boomers to say they need professional advice. (45% of millennials vs. 17% of boomers).

96% of investors in Canada trust their financial advisor to help them make investment decisions, even more than those who say they trust themselves (85%). Trust is highest where relationships exist and falls off sharply the less personal the advice source becomes. Few Canadians trust investment advice coming from algorithms or artificial intelligence (17%), financial media (38%), or social media (4%).


1 Natixis Investment Managers 2020 Global Survey of Financial Professionals (Canada cut)

A copy of the global report on the Natixis Investment Managers 2023 Survey of Individual Investors can be viewed and downloaded at

The views and opinions expressed may change based on market and other conditions. This material is provided for informational purposes only and should not be construed as investment advice. There can be no assurance that developments will transpire as forecasted. Actual results may vary.

All investing involves risk, including the risk of loss. No investment strategy or risk management technique can guarantee return or eliminate risk in all market environments.


Natixis IM surveyed 300 Canadian investors as part of a larger global survey of 8,550 individual investors in 21 countries/territories across Asia, Europe, Latin America, and North America. The survey was conducted by CoreData Research in February and March 2023.

About Natixis Investment Managers

Natixis Investment Managers’ multi-affiliate approach connects clients to the independent thinking and focused expertise of more than 15 active managers. Ranked among the world’s largest asset managers1 with more than $1.2 trillion assets under management2 (€1.1 trillion), Natixis Investment Managers delivers a diverse range of solutions across asset classes, styles, and vehicles, including innovative environmental, social, and governance (ESG) strategies and products dedicated to advancing sustainable finance. The firm partners with clients in order to understand their unique needs and provide insights and investment solutions tailored to their long-term goals.

Headquartered in Paris and Boston, Natixis Investment Managers is part of the Global Financial Services division of Groupe BPCE, the second-largest banking group in France through the Banque Populaire and Caisse d’Epargne retail networks. Natixis Investment Managers’ affiliated investment management firms include AEW; DNCA Investments;3 Dorval Asset Management; Flexstone Partners; Gateway Investment Advisers; Harris Associates; Investors Mutual Limited; Loomis, Sayles & Company; Mirova; MV Credit; Naxicap Partners; Ossiam; Ostrum Asset Management; Seventure Partners; Thematics Asset Management; Vauban Infrastructure Partners; Vaughan Nelson Investment Management; and WCM Investment Management. Additionally, investment solutions are offered through Natixis Investment Managers Solutions and Natixis Advisors, LLC. Not all offerings are available in all jurisdictions. For additional information, please visit Natixis Investment Managers’ website at | LinkedIn:

Natixis Investment Managers’ distribution and service groups include Natixis Distribution, LLC, a limited purpose broker-dealer and the distributor of various U.S. registered investment companies for which advisory services are provided by affiliated firms of Natixis Investment Managers, Natixis Investment Managers S.A. (Luxembourg), Natixis Investment Managers International (France), and their affiliated distribution and service entities in Europe and Asia.

1 Cerulli Quantitative Update: Global Markets 2022 ranked Natixis Investment Managers as the 18th largest asset manager in the world based on assets under management as of December 31, 2021.

2 Assets under management (“AUM”) of current affiliated entities measured as of March 31, 2023 are $1,208.2 billion (€1,111.9 billion). AUM, as reported, may include notional assets, assets serviced, gross assets, assets of minority-owned affiliated entities and other types of non-regulatory AUM managed or serviced by firms affiliated with Natixis Investment Managers.

3 A brand of DNCA Finance.


Kelly Cameron

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