HubSpot Reports Q2 2025 Results

CAMBRIDGE, Mass.–(BUSINESS WIRE)–HubSpot, Inc. (NYSE: HUBS), the customer platform for scaling companies, today announced financial results for the second quarter ended June 30, 2025.

Financial Highlights:

Revenue

Total revenue was $760.9 million, up 19% on an as-reported basis and 18% in constant currency compared to Q2’24.
- Subscription revenue was $744.5 million, up 19% on an as-reported basis compared to Q2’24.
- Professional services and other revenue was $16.3 million, up 21% on an as-reported basis compared to Q2’24.

Operating Income (Loss)

GAAP operating margin was (3.2%), compared to (3.8%) in Q2’24.
Non-GAAP operating margin was 17.0%, compared to 17.2% in Q2’24.
GAAP operating loss was ($24.6) million, compared to ($23.9) million in Q2’24.
Non-GAAP operating income was $129.1 million, compared to $109.3 million in Q2’24.

Net Income (Loss)

GAAP net loss was ($3.3) million, or ($0.06) per basic and diluted share, compared to net loss of ($14.4) million, or ($0.28) per basic and diluted share in Q2’24.
Non-GAAP net income was $117.3 million, or $2.23 per basic and $2.19 per diluted share, compared to $103.5 million, or $2.03 per basic and $1.94 per diluted share in Q2’24.
Weighted average basic and diluted shares outstanding for GAAP net loss per share was 52.7 million, compared to 51.0 million basic and diluted shares in Q2’24.
Weighted average basic and diluted shares outstanding for non-GAAP net income per share was 52.7 million and 53.5 million respectively, compared to 51.0 million and 53.4 million, respectively in Q2’24.

Balance Sheet and Cash Flow

The company’s cash, cash equivalents, and short-term and long-term investments balance was $1.9 billion as of June 30, 2025.
During the second quarter, the company used $125.0 million of its cash to repurchase its common stock. As of June 30, 2025, $375.0 million remained available for future stock repurchases.
During the second quarter, the company generated $164.4 million of cash from operating cash flow, compared to $117.8 million during Q2’24.
During the second quarter, the company generated $167.7 million of cash from non-GAAP operating cash flow and $116.2 million of non-GAAP free cash flow, compared to $121.7 million of cash from non-GAAP operating cash flow and $92.1 million of non-GAAP free cash flow during Q2’24.

Additional Recent Business Highlights

Grew Customers to 267,982 at June 30, 2025, up 18% from June 30, 2024.
Average Subscription Revenue Per Customer was $11,310 during the second quarter of 2025, up 1% on an as-reported basis compared to the second quarter of 2024.
Calculated billings were $814.3 million in the second quarter of 2025, up 26% on an as-reported basis and 20% in constant currency compared to Q2’24.

“Q2 was another solid quarter of continued revenue growth and customer expansion,” said Yamini Rangan, Chief Executive Officer at HubSpot. “Our strategy is to be the leading AI-first customer platform for scaling companies, and I’m excited by the progress we’re making. Customer Agent and Prospecting Agent are delivering results for customers, and our embedded AI features are helping go-to-market teams work smarter and faster. We’re innovating rapidly, reimagining our product and our company to be AI-first, and relentlessly focused on delivering customer value. Heading into Q3, we’re strongly positioned to deliver durable, long-term growth.”

Business Outlook

Based on information available as of August 6, 2025, HubSpot is issuing guidance for the third quarter and full year of 2025 as indicated below.

Third Quarter 2025:

Total revenue is expected to be in the range of $785.0 million to $787.0 million, up 17% year over year on an as-reported basis and 16% in constant currency.
Non-GAAP operating income is expected to be in the range of $156.0 million to $157.0 million, representing a 20% operating profit margin.
Non-GAAP net income per common share is expected to be in the range of $2.56 to $2.58. This assumes approximately 53.0 million weighted average diluted shares outstanding.

Full Year 2025:

Total revenue is expected to be in the range of $3.080 billion to $3.088 billion, up 17% year over year in both on an as-reported basis and in constant currency.
Non-GAAP operating income is expected to be in the range of $568.0 million to $572.0 million, representing an 18% operating profit margin.
Non-GAAP net income per common share is expected to be in the range of $9.47 to $9.53. This assumes approximately 53.4 million weighted average diluted shares outstanding.

Use of Non-GAAP Financial Measures

In our earnings press releases, conference calls, slide presentations, and webcasts, we may use or discuss non-GAAP financial measures, as defined by Regulation G. The GAAP financial measure most directly comparable to each non-GAAP financial measure used or discussed, and a reconciliation of the differences between each non-GAAP financial measure and the comparable GAAP financial measure, are included in this press release after the consolidated financial statements. Our earnings press releases containing such non-GAAP reconciliations can be found in the Investors section of our website ir.hubspot.com.

Conference Call Information

HubSpot will host a conference call on Wednesday, August 6, 2025 at 4:30 p.m. Eastern Time (ET) to discuss the company’s second quarter 2025 financial results and its business outlook. To register for this conference call, please use this dial in registration link or visit HubSpot’s Investor Relations website at ir.hubspot.com. After registering, a confirmation email will be sent, including dial-in details and a unique code for entry. Participants who wish to register for the conference call webcast please use this link.

An archived webcast of this conference call will also be available on HubSpot’s Investor Relations website at ir.hubspot.com.

The company has used, and intends to continue to use, the investor relations portion of its website as a means of disclosing material non-public information and for complying with disclosure obligations under Regulation FD.

About HubSpot

HubSpot is the customer platform that helps businesses connect and grow better. HubSpot delivers seamless connection for customer-facing teams with a unified platform that includes AI-powered engagement hubs, a Smart CRM, and a connected ecosystem with over 1,700 App Marketplace integrations, a community network, and educational content. Learn more at www.hubspot.com.

Cautionary Language Concerning Forward-Looking Statements

This press release includes certain “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding management’s expectations of future financial and operational performance and operational expenditures, expected growth, foreign currency movement, and business outlook, including our financial guidance for the third fiscal quarter of and full year 2025 and our long-term financial framework; statements regarding our positioning for future growth and market leadership; statements regarding the economic environment; and statements regarding expected market trends, future priorities and related investments, and market opportunities. These forward-looking statements include, but are not limited to, plans, objectives, expectations and intentions and other statements contained in this press release that are not historical facts and statements identified by words such as “expects,” “anticipates,” “intends,” “plans,” “believes,” “seeks,” “estimates” or words of similar meaning. These forward-looking statements reflect our current views about our plans, intentions, expectations, strategies and prospects, which are based on the information currently available to us and on assumptions we have made. Although we believe that our plans, intentions, expectations, strategies and prospects as reflected in or suggested by those forward-looking statements are reasonable, we can give no assurance that the plans, intentions, expectations or strategies will be attained or achieved. Furthermore, actual results may differ materially from those described in the forward-looking statements and will be affected by a variety of risks and factors that are beyond our control including, without limitation, risks associated with our history of losses; our ability to retain existing customers and add new customers; the continued growth of the market for a customer platform; our ability to develop new products and technologies and differentiate our platform from competing products and technologies, including artificial intelligence and machine learning technologies; our ability to manage our growth effectively over the long-term to maintain our high level of service; our ability to maintain and expand relationships with our solutions partners; the price volatility of our common stock; the impact of geopolitical conflicts, inflation, foreign currency movement, and macroeconomic instability on our business, the broader economy, our workforce and operations, the markets in which we and our partners and customers operate, and our ability to forecast our future financial performance; regulatory and legislative developments on the use of artificial intelligence and machine learning; and other risks set forth under the caption “Risk Factors” in our SEC filings. We assume no obligation to update any forward-looking statements contained in this document as a result of new information, future events or otherwise.

Consolidated Balance Sheets (in thousands)

	June 30,			December 31,
	2025			2024
Assets
Current assets:
Cash and cash equivalents	$	601,196		$	512,667
Short-term investments		1,068,335			1,556,828
Accounts receivable		321,129			334,829
Deferred commission expense		189,288			148,693
Prepaid expenses and other current assets		129,560			80,586
Total current assets		2,309,508			2,633,603
Long-term investments		191,251			154,212
Property and equipment, net		132,346			114,165
Capitalized software development costs, net		191,077			154,484
Right-of-use assets		213,661			216,230
Deferred commission expense, net of current portion		187,790			160,814
Other assets		143,576			115,254
Intangible assets, net		40,039			37,563
Goodwill		274,716			209,508
Total assets	$	3,683,964		$	3,795,833
Liabilities and stockholders’ equity
Current liabilities:
Accounts payable	$	12,528		$	3,649
Accrued compensation costs		96,583			67,442
Accrued commissions		98,872			102,043
Accrued expenses and other current liabilities		152,879			125,135
Operating lease liabilities		37,665			32,693
Convertible senior notes		—			458,184
Deferred revenue		888,297			784,253
Total current liabilities		1,286,824			1,573,399
Operating lease liabilities, net of current portion		242,867			254,539
Deferred revenue, net of current portion		5,993			3,969
Other long-term liabilities		83,224			55,640
Total liabilities		1,618,908			1,887,547
Stockholders’ equity:
Common stock		53			52
Treasury stock		1			—
Additional paid-in capital		2,884,434			2,713,697
Accumulated other comprehensive loss		5,428			(5,654	)
Accumulated deficit		(824,860	)		(799,809	)
Total stockholders’ equity		2,065,056			1,908,286
Total liabilities and stockholders’ equity	$	3,683,964		$	3,795,833

Consolidated Statements of Operations (in thousands, except per share data)

	Three Months Ended June 30,						Six Months Ended June 30,
	2025			2024			2025			2024
Revenues:
Subscription	$	744,532		$	623,763		$	1,443,260		$	1,227,559
Professional services and other		16,334			13,467			31,743			27,085
Total revenue		760,866			637,230			1,475,003			1,254,644
Cost of revenues:
Subscription		106,670			81,618			206,900			162,342
Professional services and other		15,491			13,899			30,368			28,262
Total cost of revenues		122,161			95,517			237,268			190,604
Gross profit		638,705			541,713			1,237,735			1,064,040
Operating expenses:
Research and development		237,340			198,180			457,438			373,817
Sales and marketing		339,879			293,794			666,578			594,081
General and administrative		84,995			72,597			163,629			141,452
Restructuring		1,105			1,077			2,186			1,859
Total operating expenses		663,319			565,648			1,289,831			1,111,209
Loss from operations		(24,614	)		(23,935	)		(52,096	)		(47,169	)
Other income (expense)
Interest income		18,290			20,370			38,854			39,097
Interest expense		(227	)		(901	)		(872	)		(1,836	)
Other income (expense)		1,094			1,784			(1,214	)		14,945
Total other income		19,157			21,253			36,768			52,206
(Loss) income before income tax expense		(5,457	)		(2,682	)		(15,328	)		5,037
Income tax benefit (expense)		2,199			(11,753	)		(9,723	)		(13,538	)
Net loss	$	(3,258	)	$	(14,435	)	$	(25,051	)	$	(8,501	)
Net loss per share, basic and diluted	$	(0.06	)	$	(0.28	)	$	(0.48	)	$	(0.17	)
Weighted average common shares used in computing basic and diluted net loss per share:		52,696			51,005			52,427			50,847

Consolidated Statements of Cash Flows (in thousands)

	Three Months Ended June 30,						Six Months Ended June 30,
	2025			2024			2025			2024
Operating Activities:
Net loss	$	(3,258	)	$	(14,435	)	$	(25,051	)	$	(8,501	)
Adjustments to reconcile net (loss) income to net cash and cash equivalents provided by operating activities
Depreciation and amortization		33,194			22,204			62,024			43,438
Stock-based compensation		140,975			128,994			257,668			240,116
Gain on strategic investments		(1,754	)		(2,103	)		(1,869	)		(18,456	)
Impairment of strategic investments		—			479			1,600			4,094
Provision for (benefit from) deferred income taxes		121			(45	)		(214	)		(212	)
Amortization of debt discount and issuance costs		77			502			577			1,002
Accretion of bond discount		(10,595	)		(10,517	)		(24,443	)		(23,080	)
Unrealized currency translation		(5,494	)		(1,486	)		(2,777	)		(948	)
Changes in assets and liabilities
Accounts receivable		(15,625	)		(7,001	)		30,030			18,422
Prepaid expenses and other assets		(23,688	)		(21,755	)		(50,080	)		(27,228	)
Deferred commission expense		(22,431	)		(23,083	)		(49,590	)		(40,084	)
Right-of-use assets		6,391			13,994			12,828			20,384
Accounts payable		(8,913	)		1,082			9,121			(218	)
Accrued expenses and other liabilities		61,100			28,330			59,876			15,049
Operating lease liabilities		(10,204	)		(10,410	)		(17,656	)		(23,153	)
Deferred revenue		24,466			13,078			63,888			44,291
Net cash and cash equivalents provided by operating activities		164,362			117,828			325,932			244,916
Investing Activities:
Purchases of investments		(155,829	)		(252,339	)		(830,204	)		(651,717	)
Maturities of investments		502,450			496,805			1,305,509			849,595
Purchases of property and equipment		(16,025	)		(8,200	)		(29,370	)		(14,082	)
Purchases of strategic investments		(7,825	)		(3,600	)		(18,825	)		(3,627	)
Capitalization of software development costs		(35,436	)		(21,441	)		(65,857	)		(43,075	)
Business acquisitions, net of cash acquired		(18,477	)	—				(69,833	)	—
Proceeds from net working capital settlement	—				1,933		—				1,933
Purchases of intangible assets		(256	)	—				(256	)	—
Net cash and cash equivalents provided by investing activities		268,602			213,158			291,164			139,027
Financing Activities:
Repayment of 2025 Convertible Notes		(369,243	)	—				(459,811	)	—
Employee taxes paid related to the net share settlement of stock-based awards		(4,742	)		(4,696	)		(13,812	)		(13,484	)
Repurchases of common stock		(125,004	)	—				(125,004	)	—
Proceeds related to the issuance of common stock under stock plans		19,356			25,301			38,664			45,244
Net cash and cash equivalents (used in) provided by financing activities		(479,633	)		20,605			(559,963	)		31,760
Effect of exchange rate changes on cash, cash equivalents and restricted cash		21,486			(1,509	)		30,046			(5,815	)
Net increase in cash, cash equivalents and restricted cash		(25,183	)		350,082			87,179			409,888
Cash, cash equivalents and restricted cash, beginning of period		629,082			451,846			516,720			392,040
Cash, cash equivalents and restricted cash, end of period	$	603,899		$	801,928		$	603,899		$	801,928

Reconciliation of non-GAAP operating income and operating margin (in thousands, except percentages)

	Three Months Ended June 30,						Six Months Ended June 30,
	2025			2024			2025			2024
GAAP operating loss	$	(24,614	)	$	(23,935	)	$	(52,096	)	$	(47,169	)
Stock-based compensation		140,975			128,994			257,668			240,116
Amortization of acquired intangible assets		3,006			2,341			5,919			4,685
Acquisition related expense		8,670			838			15,751			2,389
Restructuring charges		1,105			1,077			2,186			1,859
Non-GAAP operating income	$	129,142		$	109,315		$	229,428		$	201,880

GAAP operating margin		(3.2	%)		(3.8	%)		(3.5	%)		(3.8	%)
Non-GAAP operating margin		17.0	%		17.2	%		15.6	%		16.1	%

Reconciliation of non-GAAP net income (in thousands, except per share amounts)

	Three Months Ended June 30,						Six Months Ended June 30,
	2025			2024			2025			2024
GAAP net loss	$	(3,258	)	$	(14,435	)	$	(25,051	)	$	(8,501	)
Stock-based compensation		140,975			128,994			257,668			240,116
Acquisition related expense		8,670			838			15,751			2,389
Amortization of acquired intangibles assets		3,006			2,341			5,919			4,685
Restructuring charges		1,105			1,077			2,186			1,859
Non-cash interest expense for amortization of debt issuance costs		77			502			577			1,002
Gain on strategic investments, net		(1,754	)		(1,635	)		(269	)		(14,308	)
Income tax effects of non-GAAP items		(31,523	)		(14,134	)		(43,578	)		(34,618	)
Non-GAAP net income	$	117,298		$	103,548		$	213,203		$	192,624

Non-GAAP net income per share:
Basic	$	2.23		$	2.03		$	4.07		$	3.79
Diluted	$	2.19		$	1.94		$	3.96		$	3.62
Shares used in non-GAAP per share calculations
Basic		52,696			51,005			52,427			50,847
Diluted		53,540			53,376			53,779			53,250

Reconciliation of non-GAAP expense and expense as a percentage of revenue (in thousands, except percentages)

	Three Months Ended June 30,
	2025															2024
	COS, Subs- cription			COS, Prof. services & other			R&D			S&M			G&A			COS, Subs- cription			COS, Prof. services & other			R&D			S&M			G&A
GAAP expense	$	106,670		$	15,491		$	237,340		$	339,879		$	84,995		$	81,618		$	13,899		$	198,180		$	293,794		$	72,597
Stock -based compensation		(8,190	)		(1,051	)		(70,807	)		(36,587	)		(24,340	)		(5,444	)		(1,128	)		(64,693	)		(36,168	)		(21,561	)
Amortization of acquired intangible assets		(2,258	)		(200	)		(9	)		(434	)		(105	)		(1,879	)		—			—			(357	)		(105	)
Acquisition related expense		—			—			(7,593	)		(125	)		(952	)		—			—			(709	)		—			(129	)
Non-GAAP expense	$	96,222		$	14,240		$	158,931		$	302,733		$	59,598		$	74,295		$	12,771		$	132,778		$	257,269		$	50,802

GAAP expense as a percentage of revenue		14.0	%		2.0	%		31.2	%		44.7	%		11.2	%		12.8	%		2.2	%		31.1	%		46.1	%		11.4	%
Non-GAAP expense as a percentage of revenue		12.6	%		1.9	%		20.9	%		39.8	%		7.8	%		11.7	%		2.0	%		20.8	%		40.4	%		8.0	%

	Six Months Ended June 30,
	2025															2024
	COS, Subs- cription			COS, Prof. services & other			R&D			S&M			G&A			COS, Subs- cription			COS, Prof. services & other			R&D			S&M			G&A
GAAP expense	$	206,900		$	30,368		$	457,438		$	666,578		$	163,629		$	162,342		$	28,262		$	373,817		$	594,081		$	141,452
Stock -based compensation		(15,887	)		(1,980	)		(127,604	)		(68,192	)		(44,005	)		(10,404	)		(2,215	)		(115,318	)		(71,325	)		(40,854	)
Amortization of acquired intangible assets		(4,436	)		(400	)		(9	)		(864	)		(210	)		(3,761	)		—			—			(714	)		(210	)
Acquisition related expense		—			—			(14,479	)		(246	)		(1,026	)		—			—			(1,755	)		—			(634	)
Non-GAAP expense	$	186,577		$	27,988		$	315,346		$	597,276		$	118,388		$	148,177		$	26,047		$	256,744		$	522,042		$	99,754

GAAP expense as a percentage of revenue		14.0	%		2.1	%		31.0	%		45.2	%		11.1	%		12.9	%		2.3	%		29.8	%		47.4	%		11.3	%
Non-GAAP expense as a percentage of revenue		12.6	%		1.9	%		21.4	%		40.5	%		8.0	%		11.8	%		2.1	%		20.5	%		41.6	%		8.0	%

Reconciliation of non-GAAP subscription margin (in thousands, except percentages)

	Three Months Ended June 30,						Six Months Ended June 30,
	2025			2024			2025			2024
GAAP subscription margin	$	637,862		$	542,145		$	1,236,360		$	1,065,217
Stock-based compensation		8,190			5,444			15,887			10,404
Amortization of acquired intangible assets		2,258			1,879			4,436			3,761
Non-GAAP subscription margin	$	648,310		$	549,468		$	1,256,683		$	1,079,382

GAAP subscription margin percentage		85.7	%		86.9	%		85.7	%		86.8	%
Non-GAAP subscription margin percentage		87.1	%		88.1	%		87.1	%		87.9	%

Reconciliation of free cash flow
(in thousands)

	Three Months Ended June 30,						Six Months Ended June 30,
	2025			2024			2025			2024
GAAP net cash and cash equivalents provided by operating activities	$	164,362		$	117,828		$	325,932		$	244,916
Purchases of property and equipment		(16,025	)		(8,200	)		(29,370	)		(14,082	)
Capitalization of software development costs		(35,436	)		(21,441	)		(65,857	)		(43,075	)
Payment of restructuring charges		3,348			3,881			7,853			8,071
Non-GAAP free cash flow	$	116,249		$	92,068		$	238,558		$	195,830

Reconciliation of operating cash flow (in thousands)

	Three Months Ended June 30,				Six Months Ended June 30,
	2025		2024		2025		2024
GAAP net cash and cash equivalents provided by operating activities	$	164,362	$	117,828	$	325,932	$	244,916
Payment of restructuring charges		3,348		3,881		7,853		8,071
Non-GAAP operating cash flow	$	167,710	$	121,709	$	333,785	$	252,987

Reconciliation of forecasted non-GAAP operating income (in thousands, except percentages)
	Three Months Ended September 30, 2025		Year Ended December 31, 2025
GAAP operating income (loss) range	$7,660-$8,660		($8,238)-($4,238)
Stock-based compensation		135,889		529,730
Amortization of acquired intangible assets		3,058		12,036
Acquisition related expense		8,283		30,066
Restructuring charges		1,110		4,406
Non-GAAP operating income range	$156,000-$157,000		$568,000-$572,000

Reconciliation of forecasted non-GAAP net income and non-GAAP net income per share (in thousands, except per share amounts)

	Three Months Ended September 30, 2025		Year Ended December 31, 2025
GAAP net income range	$16,310-$17,560		$30,214-$33,964
Stock-based compensation		135,889		529,730
Amortization of acquired intangible assets		3,058		12,036
Acquisition related expense		8,283		30,066
Non-cash interest expense for amortization of debt issuance costs		—		577
Restructuring charges		1,110		4,406
Loss on strategic investments, net		—		(269)
Income tax effects of non-GAAP items	(29,150)-(29,400)		(100,760)-(101,510)
Non-GAAP net income range	$135,500-$136,500		$506,000-$509,000

GAAP net income per basic and diluted share	$0.31-$0.33		$0.57-$0.65
Non-GAAP net income per diluted share	$2.56-$2.58		$9.47-$9.53


Weighted average common shares used in computing GAAP basic and diluted net income per share:		52,759		52,650
Weighted average common shares used in computing non-GAAP diluted net income per share:		52,980		53,424

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