CRISIL Selects BackBay Communications as Agency of Record

Leading, Agile and Innovative Global Analytics Company Selects Financial Services PR Firm BackBay

BOSTON–(BUSINESS WIRE)–CRISIL, an S&P Global company, has selected BackBay Communications as its international agency of record in the United States, United Kingdom, and European Union markets. BackBay is an integrated financial services public relations, content development, and digital marketing agency with dedicated teams focused on financial technology, asset management, private equity and venture capital, and impact investing.

BackBay will serve as CRISIL’s strategic outsourced public relations partner. BackBay will develop and execute an integrated program to help strengthen brand awareness for CRISIL in the U.S., U.K., and Europe through the group’s global business unit – Global Research & Risk Solutions (GR&RS). It will achieve this through media positioning, business capability promotion, and media management.

“We are very pleased to be crafting a media positioning for CRISIL Global Research and Risk Solutions, a leading strategy implementation partner that helps many of the world’s biggest financial institutions to grow revenues, minimize risk, increase productivity, make better decisions, and enhance returns,” said Bill Haynes, Founder & CEO of BackBay Communications. “We look forward to working together with the CRISIL team to foster its business expansion in key markets, helping more clients to achieve strategic goals, manage complex risks and transform with conviction.”

Over the past two decades, CRISIL Global Research & Risk Solutions has served more than 200 institutions and over 10,000 stakeholders across banks and asset managers by providing financial risk, non-financial risk and bespoke research services, thereby helping them achieve tactical and strategic goals and manage complex risks.

About CRISIL Limited

CRISIL is a leading, agile and innovative global analytics company driven by its mission of making markets function better. CRISIL is India’s foremost provider of ratings, data, research, analytics and solutions with a strong track record of growth, culture of innovation, and global footprint. It has delivered independent opinions, actionable insights, and efficient solutions to over 100,000 customers through businesses that operate from India, the U.S., the U.K., Argentina, Poland, China, Hong Kong and Singapore. CRISIL is majority owned by S&P Global Inc, a leading provider of transparent and independent ratings, benchmarks, analytics and data to the capital and commodity markets worldwide.


About BackBay Communications

BackBay Communications is an integrated public relations, content development, and digital marketing firm focused on the financial services sector including private equity and venture capital firms, asset managers, impact investing firms, and financial technology companies. BackBay focuses on helping its clients build their brands and drive growth. BackBay’s services include public relations, thought leadership content creation, digital marketing, branding, and website development. BackBay is highly regarded for thought leadership initiatives and relationships with the business media. For more information, please visit


Bill Haynes

BackBay Communications

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