Worldwide Smartphone Market Up 7.8% in the First Quarter of 2024 as Samsung Moves Back into the Top Position, According to IDC Tracker

NEEDHAM, Mass.–(BUSINESS WIRE)–#Apple–According to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, global smartphone shipments increased 7.8% year over year to 289.4 million units in the first quarter of 2024 (1Q24). While the industry is not completely out of the woods, as macroeconomic challenges remain in many markets, this marks the third consecutive quarter of shipment growth, a strong indicator that a recovery is well underway.

“As expected, smartphone recovery continues to move forward with market optimism slowly building among the top brands,” said Ryan Reith, group vice president with IDC’s Worldwide Mobility and Consumer Device Trackers. “While Apple managed to capture the top spot at the end of 2023, Samsung successfully reasserted itself as the leading smartphone provider in the first quarter. While IDC expects these two companies to maintain their hold on the high end of the market, the resurgence of Huawei in China, as well as notable gains from Xiaomi, Transsion, OPPO/OnePlus, and vivo will likely have both OEMs looking for areas to expand and diversify. As the recovery progresses, we’re likely to see the top companies gain share as the smaller brands struggle for positioning.”

“The smartphone market is emerging from the turbulence of the last two years both stronger and changed,” said Nabila Popal, research director with IDC’s Worldwide Tracker team. “Firstly, we continue to see growth in value and average selling prices (ASPs) as consumers opt for more expensive devices knowing they will hold onto their devices longer. Secondly, there is a shift in power among the Top 5 companies, which will likely continue as market players adjust their strategies in a post-recovery world. Xiaomi is coming back strong from the large declines experienced over the past two years and Transsion is becoming a stable presence in the Top 5 with aggressive growth in international markets. In contrast, while the Top 2 players both saw negative growth in the first quarter, it seems Samsung is in a stronger position overall than they were in recent quarters.”

Top 5 Companies, Worldwide Smartphone Shipments, Market Share, and Year-Over-Year Growth, Q1 2024 (Preliminary results, shipments in millions of units)

Company

1Q24 Shipments

1Q24 Market Share

1Q23 Shipments

1Q23 Market Share

Year-Over-Year Change

1. Samsung

60.1

20.8%

60.5

22.5%

-0.7%

2. Apple

50.1

17.3%

55.4

20.7%

-9.6%

3. Xiaomi

40.8

14.1%

30.5

11.4%

33.8%

4. Transsion

28.5

9.9%

15.4

5.7%

84.9%

5. OPPO

25.2

8.7%

27.6

10.3%

-8.5%

Others

84.7

29.3%

79.0

29.4%

7.2%

Total

289.4

100.0%

268.5

100.0%

7.8%

Source: IDC Quarterly Mobile Phone Tracker, April 15, 2024

Notes:

Data are preliminary and subject to change.

Company shipments are branded device shipments and exclude OEM sales for all vendors.

The “Company” represents the current parent company (or holding company) for all brands owned and operated as a subsidiary.

Figures represent new shipments only and exclude refurbished units.

In addition to the table above, a graphic illustrating the worldwide market share of the top 5 smartphone companies over the previous five quarters is available by viewing this press release on IDC.com.

About IDC Trackers

IDC Tracker products provide accurate and timely market size, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC’s Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly Excel deliverables and on-line query tools.

For more information about IDC’s Worldwide Quarterly Mobile Phone Tracker, please contact Jackie Kliem at 508-988-7984 and jkliem@idc.com.

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About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 110 countries. IDC’s analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world’s leading tech media, data, and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights.

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Contacts

Nabila Popal

npopal@idc.com
+1 508-872-8200

Bryan Ma

bma@idc.com
+65 6829 7733

Ryan Reith

rreith@idc.com
+1 508-935-4301

Michael Shirer

press@idc.com
+1 508-935-4200