Plymouth Rock Assurance Names Rick Jaros as its Chief Direct Response Officer

Strengthens Plymouth Rock’s Digital Strategy and Ability to Deliver Support to Customers

BOSTON–(BUSINESS WIRE)–Plymouth Rock Management Company of New Jersey today announced that it has appointed Rick Jaros as Chief Direct Response Officer for the direct-to-consumer auto insurance business. Based in Woodbridge, New Jersey, Jaros reports directly to President and Chief Executive Officer, Jeff Briglia.

In this newly created role, Rick will oversee the digital marketing strategy, optimize operations and advance organizational practices in the direct response channel. He will also be responsible for implementing solutions that enhance the digital customer experience, and support a comprehensive business approach.

“Rick is an exceptional leader who brings a data-driven mindset and a wealth of knowledge in digital integration, operations and process improvement from his work in both banking and financial services,” said Briglia. “We are thrilled to add someone of Rick’s caliber to our leadership team, and I look forward to working with him as we continue to focus on growth, profitability improvement, and business performance.”

“I am thrilled to join Plymouth Rock at such a pivotal time,” commented Jaros. “With the investments Plymouth Rock is making in digital capabilities and Jeff’s vision for the future, I am excited to join the company and work with new colleagues to facilitate its digital transformation journey.”

For more than two decades, Rick has held many senior roles in digital marketing across the financial services industry. He is joining Plymouth Rock from Sherpa Credit, a digital-centric credit counseling company he co-founded. Prior to that, Rick was a member of the Executive Leadership Team at Spinnaker Consulting Group, and served as Principal of Customer Channels and Operations Management. Earlier in his career, Rick served as Senior Vice President and Head of Digital at TD Bank, and also spent time working for HSBC and Capital One.

He holds three patents related to instant credit card issuance.

Before entering into financial services and banking, Rick was a Nuclear Qualified Officer in the US Navy.

Rick holds a Bachelor of Engineering degree from The State University of New York Maritime College and a Master of Business Administration from the University of Texas at Austin.

About Plymouth Rock Assurance

Plymouth Rock Assurance was established to offer its customers a higher level of service and a more innovative set of products and features than they would expect from an insurance company. Plymouth Rock’s innovative approach puts customers’ convenience and satisfaction first, giving them the choice to do business the way they want – online, using a mobile device, by phone or with one of Plymouth Rock’s independent agents. Plymouth Rock Assurance® and Plymouth Rock® are brand names and service marks used by separate underwriting, managed insurance, and management companies that offer property and casualty insurance in multiple states. Taken together, the companies write and manage more than $1.7 billion in auto and home insurance premiums across Connecticut, Massachusetts, New Hampshire, New Jersey, New York and Pennsylvania.

Each underwriting and managed insurance company is a separate legal entity that is financially responsible only for its own insurance products. Actual coverage is subject to the language of the policies as issued by each separate company. Some discounts, coverages, payment plans, features and benefits are not available in all states and companies. You can learn more about Plymouth Rock by visiting


Kerri Doherty