PEX Health and Fitness Expands Unique Personal Training Model to Newton, MA

BOSTON–(BUSINESS WIRE)–PEX Health and Fitness, an innovative network of private training studios, is excited to announce its upcoming expansion to Newton, MA. This new location will join established facilities in Needham and Medfield, further extending PEX’s reach in the greater Boston area.

PEX has developed a unique model for private fitness training that supports the growth of independent professionals and small businesses in the industry.

PEX’s visionary founder, Michael Campanella, notes, “Top trainers are increasingly disillusioned by the unfair pay structure in the typical personal training model. At PEX, our system is designed to empower coaches to grow their businesses and directly reap the fruits of their labor.”

How does PEX disrupt the traditional paradigm?

According to Campanella, “We’ve essentially flipped the standard gym and personal training model on its head. Instead of trainers working for us, they rent our premium fitness space and enjoy complete autonomy over their pricing and business development. In a sense, we work for them — we are here to support every aspect of their growth and expansion.”

This innovative approach has attracted a growing number of coaches who value the autonomy and support PEX offers.

Derek Durkin, Owner of Train Full Send, shares, “Partnering with PEX has allowed me to achieve a career goal of opening a group fitness studio. PEX has provided all the support to make Train Full Send not only a reality but a brand that has limitless potential. We’re definitely stronger together.”

PEX’s General Manager, Bianca Cira, notes, “Our approach enables coaches to earn more than they typically would in a traditional gym arrangement. In an industry where coaches often feel undervalued, we see them as our clients and put their needs first.”

To celebrate the opening of the Newton location, PEX is offering a special promotion for personal trainers. Sign up for a PEX membership this month and receive a waived security deposit, a free business coaching session, and a $250 credit towards your first order of branded clothing for your clients.

PEX’s new location at 292 Reservoir St, in Needham (right on the Newton line), is due to open in the beginning of June. Visit their website for a preview of the facilities, which offer personal training, semi-private training, Boot Camps, bodywork, and physical therapy.



Michael Campanella