Leading Immersive Learning Provider ETU Receives Strategic Growth Investment

Investment will aid in advancing workforce talent development and skills mobility at scale using immersive technology

BOSTON–(BUSINESS WIRE)–ETU, provider of the world’s leading learning simulation platform, today announced a strategic growth investment led by Mission Springs Ventures and Pacific Lake Partners, along with participation from other private investors. Financial terms of the investment were not disclosed.

Mission Springs Ventures, an investment vehicle led by executive Katie Laidlaw, assembled the investor group and financing. The investment will fuel continued growth with additional capital and management resources focused on customer value creation. As part of the transaction, Ms. Laidlaw will assume leadership of the business in the role of CEO. ETU’s co-founder, Dr. Declan Dagger, will continue in his role as Chief Operating Officer of the company.

According to the World Economic Forum, 50% of all employees will need reskilling by 2025. The corporate learning market is changing quickly due to the increased need to upskill hybrid workforces at scale. Traditional virtual learning is contributing to employee fatigue and does not provide the opportunities to practice and develop the critical skills needed in the future of work. As a result, immersive learning is growing rapidly and ETU is leading the way with clients that include PWC, IBM, Merck, Deloitte, Microsoft and Macy’s.

“ETU is on a growth trajectory that will accelerate under Katie Laidlaw. Our growth shows that the market is primed for a Learning Simulation Platform that effectively develops and measures critical skills. Katie’s excellent business acumen and keen leadership style is the perfect combination to lead ETU forward,” shares Declan Dagger, COO for ETU.

Recent explosive growth by ETU has taken several forms:

The business doubled annual revenue in 2021, and is on track to double revenue again in 2022.

ETU’s workforce increased 4x in 2.5 years.

Continued innovation of new features within the Learning Simulation Platform is growing the power of the solution with each release.

The SaaS platform recently crossed the threshold of over 1 million learners worldwide.

“It’s with tremendous optimism that I join ETU and lead it into the next phase of growth. There is so much opportunity in front of this team and product. I am excited to serve the growing needs of our customers and the broader market,” says CEO, Katie Laidlaw.

For more information about personalized, immersive simulation learning and the positive impact it can have on deep employee engagement, visit www.etu.co.

About Mission Springs Ventures

Mission Springs Ventures is an investment vehicle led by Katie Laidlaw, drawing upon her nearly two decades of business development and strategy experience. It was formed to identify and acquire a high-growth business, and then lead it for the long-term.

About Pacific Lake Partners

Pacific Lake Partners is the most experienced and largest investor dedicated to partnering with search fund entrepreneurs and helping them succeed. Pacific Lake works with talented entrepreneurs to find and acquire great companies and then galvanize growth. Pacific Lake offers best-in-class support for entrepreneurs, including searcher workshops and a range of post-acquisition initiatives conducted by our Value Creation Team.

About ETU

ETU partners with the world’s leading brands to upskill employees digitally at scale. ETU’s solution provides immersive simulation-based learning that delivers breakthrough improvements in the application of skills. ETU was founded within Trinity College Dublin over 10 years ago. A passionate group of PhD researchers sought to transform the way learning was being delivered in corporate settings. They knew immersive training was the answer, and built a powerful platform that boosts learner engagement. A key differentiator of ETU’s Learning Simulation Platform is its ability to capture rich skill data that gives clients the talent analytics they need to make decisions on workforce gaps.


Joe Williams

Media Frenzy Global


Generated by Feedzy