New brand identity positions company for future growth, better demonstrates client and partner value proposition
FITCHBURG, Mass.–(BUSINESS WIRE)–Jibunu, a market research technology and survey programming company, today launched a new brand identity comprised of a new visual and narrative identity, and digital experience. As Jibunu celebrates its 20th anniversary, the new brand aligns the visual and narrative story to reflect the company’s mission, vision, and position within the industry.
Since its inception, Jibunu has embraced change as an opportunity rather than a challenge. Founded in 2003, the company launched as a custom software development team for small businesses. Due to strong market demand, Jibunu pivoted to focus on online survey programming and software development for the market research industry. Adapting to emerging technologies and the fast-paced business environment, Jibunu has grown alongside the industry to fulfill the unique needs of customers at every turn. Today, Jibunu offers a full suite of survey programming tools, custom research methodologies, and revolutionary custom development solutions.
“We’re excited for Jibunu’s next chapter as we pursue new and stronger ways to support our clients and unlock compelling research results,” said Ken Berry, President of Jibunu. “This rebrand empowers our team to communicate our story and professional capabilities more effectively, and in tandem, further advance our mission to optimize market research.”
Jibunu’s new brand identity features a new visual and narrative identity, brought to life in a modern website that better conveys the firm’s capabilities and service offerings. The logo’s design incorporates a checkmark, a nod to the common survey element and a representation of the confidence and trust established with clients. The new website illustrates Jibunu’s industry expertise with easy-to-navigate pages fit for audiences to explore resources and innovative product offerings, which include survey programming, market research tools, and custom development. From ad hoc services to fully customizable platforms, Jibunu’s products offer varying levels of support to serve the wide range of market needs.
Through the brand evolution, the brand promise remains constant: Jibunu utilizes decades of proprietary knowledge and experience to deliver intelligent technology solutions and methodologies that continue to elevate the market research industry.
To learn more about Jibunu and its market research and survey support, visit www.jibunu.com.
Jibunu is a pioneer of technology-enabled research services. Since 2003, we have been known for superior survey programming and research tool development, and because we are a software company at our core, we design and develop custom market research tools and methodologies to meet each client’s needs. Our unique blend of technology utilization, creativity, and industry knowledge, allows us to deliver original research methods that improve the experience of the respondent, researcher, analyst, and client. Learn more at www.jibunu.com.