Insurify To Acquire, Strengthening Market Leadership Position and Empowering Consumers to Find and Buy the Right Insurance For Their Needs

CAMBRIDGE, Mass.–(BUSINESS WIRE)–Insurify, Inc., (“Insurify”), America’s top-rated virtual insurance agent to compare, buy and manage insurance has entered into an agreement to acquire Inspop USA, LLC and its subsidiary, Insurance Agency, LLC (“”), a pioneer in the U.S. online auto insurance comparison market in a transaction expected to close in H1 2023.

This strategic acquisition brings two leading online insurance shopping platforms under one larger scale entity that combines Insurify’s cutting edge AI-powered technology, expert advice, and organic marketing expertise with’s robust consumer choice and long-established insurance experience. This combination allows Insurify to realize the benefits of the respective brands, platforms, and operations to effectively deliver next-generation solutions to consumers and carrier partners. Insurify will maintain the brand. was founded by and is majority owned by Admiral Group plc (“Admiral”), one of the UK’s leading auto insurers and a member of the FTSE 100. As part of the transaction, Admiral will retain a minority stake in Insurify and continue to serve as a strategic shareholder. Allie Feakins,’s CEO, will join Insurify as SVP of Insurance and lead insurance operations for the combined company.

“Acquiring, a long-established and respected digital insurance distribution brand, will further Insurify’s mission to empower every insurance-shopper with the expert advice and resources to compare, buy and manage insurance. Bringing the companies and their technology together allows us to build on our complementary auto insurance capabilities. The addition of strengthens Insurify’s market position as we continue to build the preeminent and most trusted digital insurance agent,” said Snejina Zacharia, Founder and CEO of Insurify.

“Over the past 10 years, we have observed firsthand the rapid growth of Insurify as one of leading auto insurance comparison platforms. We are excited that Insurify chose to acquire and the opportunity to extend our business model to a full-service insurance agency. We look forward to meaningfully scale to be the highest quality digital insurance offering,” said Allie Feakins, CEO of

Costantino Moretti, Head of International Insurance, Admiral Group said: “This is a positive outcome for customers and employees who will continue to empower more motorists in the U.S. to shop and save on their insurance needs. This transaction will enable Admiral to continue to focus on what we have consistently done well, creating, underwriting and delivering leading financial service products, while also benefiting from the continued momentum being seen in the U.S. price comparison market.”

This transaction does not impact Admiral’s U.S.-based insurance business, Elephant which is an entirely distinct business.

Perella Weinberg Partners LP served as financial advisor and Clifford Chance US LLP served as legal advisor to Admiral. Morgan, Lewis & Bockius LLP served as legal advisor to Insurify.

About Insurify

Based in Cambridge, MA, Insurify, America’s top-rated virtual insurance agent, provides expert advice and empowers customers to securely compare, buy, and manage their auto and home insurance policies from the largest selection of accurate quotes. With more than 70 million quotes served and $200B in insurance coverage, Insurify has won several insurance industry awards, including Forbes NextBillion Dollar Startups of 2022, WPO’s 50 Fastest Growing Women-Owned and -Led Companies 2022, Inc.’s 5,000 fastest-growing private companies in America of 2022 and 2021, Forbes Fintech 50 List for 2021, Stevies’ Gold International Business Award for a Medium-Sized Insurance Company 2021, EY’s 2021 New England Entrepreneur of the Year, and Insurtech Insights’ Future 50 2021.

For more information, visit

About is an online comparison platform that allows consumers to receive side-by-side comparisons on auto insurance quotes with real prices from more than 60 of the country’s top carriers. Since its launch in 2013, has helped more than 7 million customers switch and save on their auto insurance, putting over $300 million back in US consumers’ wallets. Headquartered in Richmond, VA, is majority owned by the Admiral Group, LLC, one of the UK’s leading auto insurers and a member of the FTSE 100. For more information, visit

About Admiral:

Admiral Group plc is a FTSE100 global financial services company offering motor, household, travel and pet insurance as well as personal lending products. Established in 1993 in the UK, the Group now has offices in Canada, France, Gibraltar, India, Italy, Spain, and the US.


Media Contact:

For Insurify:

Press Contact:
Insurify Inc.

For Admiral:

Press Contact:
+4474 3603 5615

Addy Frederick

Admiral Group plc