CallRail Labs Introduces Three New AI-Powered Capabilities at INBOUND

Demonstrating continued rapid innovation, latest releases allow businesses to identify leads that convert and optimize call handling

BOSTON–(BUSINESS WIRE)–Today at HubSpot’s sales and marketing conference, INBOUND, CallRail, the AI-powered lead intelligence platform, announced three new cutting-edge capabilities from its innovation program, CallRail Labs.

“We often talk about the goldmine of insights trapped in customer calls, and now, we’ve taken another step in surfacing key call insights and recommended actions at a glance,” said Sean McCrohan, Vice President of Technology and leader of CallRail Labs. “The capabilities we’re announcing today demonstrate our pragmatic stance on AI, which is to glean data that drives profitable action for our customers. With these new releases, businesses can identify their best leads, faster, and improve how their front line teams handle each call, ultimately improving conversion rates.”

New CallRail Labs capabilities:

AI-powered call coaching identifies where agents performed well, where they could improve and, most importantly, delivers specific actionable recommendations to do better. This lifts the training burden off of business owners and ensures unbiased, timely feedback is given to agents to improve performance.

AI identification of successful appointments scheduled empowers business owners to instantly pinpoint the calls that are most likely to generate revenue and understand what activities attract the best leads.

AI identification of new or existing customers allow businesses to understand which marketing campaigns are generating truly new business and which drive repeat business, without the need to listen to the call or read a transcript. Knowing which campaigns are driving new customers to your business versus which are growing loyalty and revenue from existing customers allows businesses to improve audience segmentation and ultimately campaign performance.

“Our goal as we continue to innovate new capabilities is to ensure we’re using AI to surface practical insights that save time and drive action,” said Ryan Johnson, CallRail’s Chief Product Officer. “These new features use AI to analyze speech patterns, empowering business leaders to determine – in a matter of seconds, without listening to calls – if frontline teams are driving the right call outcomes and give timely feedback to improve call handling.”

CallRail Labs is the first of its kind rapid innovation program in the call analytics space. Currently, CallRail Labs capabilities are exclusively available to customers with Premium Conversation Intelligence™, inviting them to influence the company’s use of voice AI via early access to the newest features. Today’s announcement marks four new capabilities released by CallRail Labs in a span of six weeks. CallRail’s Conversation Intelligence® continues to increase reliability and accuracy, now boasting a large language model based on more than 1.1M hours of voice data. For more information, visit

To learn more about how to use insights like these from calls to develop high-converting marketing and sales strategies at INBOUND, join CMO Masami Middleton and CPO Ryan Johnson at 2:15 p.m. ET for the education session, “What 100M phone calls reveal about data-driven marketing.”

About CallRail

CallRail is the AI-powered lead intelligence platform that makes it easy for businesses of all sizes to market with confidence. Serving more than 200,000 companies worldwide, CallRail’s solutions help businesses track and attribute each lead to their marketing journey, capture and manage every call, text, chat, and form, and use insights surfaced by AI to optimize their marketing.

Founded in 2011, CallRail has grown its award-winning platform from G2 top-rated inbound call tracking software to include form tracking, AI-driven Conversation IntelligenceTM, and business communications products. Fitting seamlessly into existing workflows, CallRail integrates with leading marketing and sales software including HubSpot, Facebook, Salesforce, and Google Ads and Analytics.

Additionally, CallRail’s Partner Program offers affiliate, agency, and technology partnership opportunities, helping businesses earn, grow, and build with CallRail. CallRail makes it easier for its partners to expand services, attract customers with greater lifetime value, and share revenue from referral sales.

CallRail has been featured on the Inc. 5000 fastest-growing companies and Deloitte Tech Fast 500 lists for multiple consecutive years. The Atlanta-based company is powered by more than 300 employees committed to delivering incredible products. They’ve earned CallRail spots on Inc. Magazine’s 2018, 2019, 2021, 2022, and 2023 Best Places to Work list as well as the Forbes Best Startup Employers list in 2020. For more information or to view a demo of the platform, visit


PAN Communications for CallRail